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Public Informative Film - Smoking AD

-imperative (sad,like you shouldnt smoke,horning,dissapointed,afraid,lonely,helpless.
-imagery-(what if?) uses rhetorical questions and device to what might happen in the future to you or a family member.
music-sad makes you feel angry at what coould happen.

PIF - Drinking

In this PIF the narrative is two women, friends, having a bottle of wine after a day at work and the advert shocks the audience by how it is presented what drinking causes to our body. The video is constructed of one of the friends being showed as an X-ray, it becomes clear to us, the audience watching the video what drinking does to us. The side effects to this drinking more than two glasses of wine a day may not be visible on the outside but on the inside it's a whole different story. This publication informative film shows that through their ad by how it is presented, which is showing that drinking changes women's mood for the better but on the other side is ruins your body. This PIF has been created to shock women and to impact them of what drinking does and for them to make better choices before drinking.

Anti smoking AD - PIF

This is Public Information Film, an ad about anti-smoking campaign. It is about two kids, boy and a girl, going round with a cigarette in the hand asking the already smoking public for a lighter. The adults refuse to lend them the lighter and concerned about their health give them a small lecture how smoking is bad for you, cause cancer and you could die early from smoking. Least that the adults expected they were given a leaflet by the kids that wrote that you would look out for a child and not yourself. This becomes a strong message that is being sent out to the person smoking, on and off screen that it will, nearly every time, trigger someone to stop smoking. This ad was created to help people to put down their curettage and stop smoking. It was made to scare the audience that smoking is bad for you no matter what age you are, young or old. The narrative of this PIF has childrens voiced dubbed over sad music, calming music in the video. Having the children speak makes the PIF even more special and haunting as it is the kids that are trying to shorten their life span and the already smoking adults, 'preventing' it. The music helps to express emotions, as this effects people in their own way, the music speaks to the audience with the same message but on different levels, depending how deep it hits the person watching. This makes the audience realize the importance of smoking and how bad it is for not only children and other but also for you.

PIF - A theif would like your bike:

The purpose of this video is to shock the public about the dangers of having your bike stolen and how unfortunate it is that it is hard to describe the stolen bike to the police and prove that it is yours. It informs you, the audience, how many bikes get stolen 'last year' In this PIF it scares the audience that once a bike has been stolen it is very hard for the police or anyone finding it again as it is very hard to describe a bike to a policeman. This scares the audience that they should lock their bike to a sturdy fixture when out and lock it in a shed or keep it at home if they are not using the bike. At the end of this PIF the man says, with a strong, advising voice; "Remember a thief would like your bike" This has been scripted to impact the audience that their bike is not safe if it has not been locked up. This scares the audience to take the opportunity to learn from this advert to make sure that they prevent getting their bike stolen by buying a lock for their bike and locking it.

Public Information Film

What is a Public Information film?
 - Series of government comissioned shor films, show during television advertising breaks in the UK. The films advertise the public on what to do in a multiple of situations ranging from crossing the road to surving a nuclear attack.
What purpose does it serve?
To pursade and impact the audience im makning better life choices when it comes too, for example; wearing a seatbelt in a car or looking both ways when crossing the road.
What are the audience expectations?
When audience watch public information film they expect to be informed about the subject that is being shown, educated about it, shocked and challenged.
Who are the text producing insitutions?
The government and the council.