Anti smoking AD - PIF

This is Public Information Film, an ad about anti-smoking campaign. It is about two kids, boy and a girl, going round with a cigarette in the hand asking the already smoking public for a lighter. The adults refuse to lend them the lighter and concerned about their health give them a small lecture how smoking is bad for you, cause cancer and you could die early from smoking. Least that the adults expected they were given a leaflet by the kids that wrote that you would look out for a child and not yourself. This becomes a strong message that is being sent out to the person smoking, on and off screen that it will, nearly every time, trigger someone to stop smoking. This ad was created to help people to put down their curettage and stop smoking. It was made to scare the audience that smoking is bad for you no matter what age you are, young or old. The narrative of this PIF has childrens voiced dubbed over sad music, calming music in the video. Having the children speak makes the PIF even more special and haunting as it is the kids that are trying to shorten their life span and the already smoking adults, 'preventing' it. The music helps to express emotions, as this effects people in their own way, the music speaks to the audience with the same message but on different levels, depending how deep it hits the person watching. This makes the audience realize the importance of smoking and how bad it is for not only children and other but also for you.